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Maryland Sued over Digital Advertising “Tax”

Today, McDermott Will & Emery filed suit in Maryland federal court on behalf of a number of leading trade associations against Maryland Comptroller Peter Franchot, challenging the state's recently enacted 10% gross receipts "tax" applicable to digital advertising revenue. The plaintiffs in the suit are the US Chamber of Commerce, the Internet Association, NetChoice and the Computer and Communications Industry Association. The suit asks that the court invalidate Maryland's punitive imposition as violating several provisions of the US Constitution and the Internet Tax Freedom Act. A file-stamped copy of the complaint is available below:  The complaint alleges that Maryland's focus on internet advertising services (the tax does not apply to traditional advertising) discriminates against the internet, violating the Internet Tax Freedom Act. Next, because Maryland's new law burdens and penalizes conduct occurring outside Maryland, it violates the Commerce...

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Maryland Enacts First Digital Advertising Services Gross Receipts Tax: Now What?

General Assembly Veto Override On February 12, 2021, the Maryland General Assembly overrode Governor Larry Hogan's veto of HB 732 (2020) (the Act), a bill enacting a first-of-its-kind digital advertising services tax on the annual gross receipts from the provision of digital advertising services in Maryland. The tax only applies to companies having annual gross revenues (without deduction of any expenses) from all sources of $100 million or more. The rate of the tax varies, depending on the level of global annual gross revenues, from 2.5% (for companies with $1 billion or less in global annual gross revenues) to 10% (for companies with more than $15 billion in global annual gross revenue). The rate applies to gross revenues from the performance of digital advertising services in Maryland. For instance, a company subject to the 10% rate having $100 million of revenue attributable to the performance of digital advertising services in Maryland would owe an...

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